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Optimizing your Search Results - Tricks for SEO

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 Optimizing your Search Results - Tricks for SEO image source: website.com Often advertisers spend a lot of money in driving paid search advertising for their brands however, most of the time they miss out on a very important task in reaching out to new customers i.e.via Organic Search.  This article will help beginners understand what is SEO & how can one optimize one's website for better performance.  What is SEO? SEO stands for Search Engine Optimization. In simple language, it is a process that helps your website rank higher in the organic search results. When someone searches on Google, there are 3 steps that usually happens- 1) Crawling- Where the search engine will crawl various pages & content on the internet via Bots to look for what has been searched 2) Indexing - the search engines store the information & organize it in a database for quick retrieval when someone makes a search 3) Ranking- this is the rank that appears on the google search results (in the mid
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Tell Your Story- Microsoft Student Associate

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A company that revolutionised the way people perceive technology and changed the way work is done in day-to-day life. A company that gave people a vision of innovation, change and technology. A company pioneered by a man of vision, who brought Personal Computers to every home in India and the world.  It would definitely have been unimaginable without this technology giant, which is none other than Microsoft.  I am Neha Srivastava, a student of PGDM IIM Indore and I am writing this blog to “Tell My Story” about Microsoft, its impact on my life and what I intend to do if I become a Microsoft Student Associate. I see this contest as a chance to mobilise a community for change, innovation and ideation.  Impact of Microsoft on my life Microsoft has made our work and thus our living much simpler and efficient. It is one such tech behemoth which has touched the lives of almost all the people in the world who have access to computers or who have read about it. A non-tech person
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Rupee is depreciating & this is going to impact the economy negatively. By now this line would have become a clichéd stuff to bear. We are told again & again that the rupee is depreciating, then again it is falling, then again a new lower figure comes &this saga continues. The FM is not ready to lay out clear measures & the RBI has to do something, may be something or anything. There are a slew of measures in the recent past, present & hopefully in the future as well that we expect to see. But do we really know what the economics behind the scene is? A quick reading below will help clear some insights in this regard: 1.         Why is so much quantitative restriction on everything? The import duty has been increased to 8% on gold & it is expected to increase further. Is the measure enough to stop gold imports? Well, I don’t think so. People will invest in Gold because of the traditional value they attach to it. What to do? Provide substit
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