Optimizing your Search Results - Tricks for SEO

 Optimizing your Search Results - Tricks for SEO

image source: website.com

Often advertisers spend a lot of money in driving paid search advertising for their brands however, most of the time they miss out on a very important task in reaching out to new customers i.e.via Organic Search. 

This article will help beginners understand what is SEO & how can one optimize one's website for better performance. 

What is SEO?

SEO stands for Search Engine Optimization. In simple language, it is a process that helps your website rank higher in the organic search results. When someone searches on Google, there are 3 steps that usually happens- 1) Crawling- Where the search engine will crawl various pages & content on the internet via Bots to look for what has been searched 2) Indexing - the search engines store the information & organize it in a database for quick retrieval when someone makes a search 3) Ranking- this is the rank that appears on the google search results (in the middle part of the page) where you see organic listings of your search. 

How to create a simple SEO plan?

1. Keyword Research

Find out the most relevant keywords for your business or your website. For e.g. if you are selling sports shoes, there could be branded keywords like "XX Shoes" or there could be category keywords like "Sports shoes" or "Running Shoes" etc. Once you have the list of relevant keywords you could use those in your website content. 

2. Understand What's Working & What's not

Check which keywords are bringing maximum traffic to your website. If there is a popular phrase that isn't getting customers to your website, then you might want to add that to your website. 

3. Check for sites that can link to your website

You could get bloggers & other influencers related to your brand/category to talk about you or mention your website link in their blogs. This will give an organic boost to your website search.

4. Keep yourself updated

The Search engines keep evolving over time with changing trends & it's important that you keep yourself updated with the latest category trends, new phrases, or new words that are trending in the category to which your product or service belongs.


Tip: Use Google Search Console to understand which pages appear in search & are getting clicks. 

While the above are just simple basics that I have kept in mind at work, there is tons of information available that can help if anyone wants to learn SEO in detail.



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